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5a: Quality and Performance Basics

Lesson 5a: Quality and Performance Basics

How It Works

Quiz

Which of the following factors is not considered when determining your Quality Score for search?

Your keyword will be inactive for search if ______.

		your cost-per-click (CPC) bid is below the minimum bid required
		your CPC bid is the same or more than the keyword's minimum bid requirement
		it doesn't receive an impression for 7 consecutive days
		you disable quality-based bidding

Which statement best describes the relationship between Quality Score for search and minimum bid?

		Quality Score and minimum bid are unrelated.
		Keywords with a low Quality Score are assigned a low minimum bid
		Keywords with a high Quality Score are assigned a low minimum bid.
		Your Quality Score is assigned based on your chosen minimum bid

Once our system has determined your keyword Quality Score, it cannot change within your AdWords account.

		True
		False

Which of the following statements regarding your account performance is false?

		Your keyword will be listed as disapproved if your cost-per-click (CPC) bid is lower than the minimum bid
		A high clickthrough rate (CTR) normally indicates that your campaign is performing well
		A low minimum bid usually means your keyword is performing well
		You can use the Ads Diagnostic Tool to see if your ad is showing for a particular keyword query