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1a: Introduction to AdWords

Lesson 1a: Introduction to AdWords

Google and Google AdWords

Quiz

The keyword phrase a user types into Google's search engine to find information on the Internet is called a search _________.

Google AdWords uses ______ to target your ads to users searching on Google.

		contextual targeting
		keyword-based advertising
		natural search results
		placement-targeted advertising

A regular text ad headline has a limit of _____ characters, including spaces.

The last line of an AdWords ad is called the ______.