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1b: AdWords Policies
Lessons Catalog
Lesson 1b: AdWords Policies
Link Policy
Link Policy Overview
Quiz
Google AdWords Ads
Editorial Policies
Quiz
Product Policy and Keywords
Screened Products
Quiz
Image Ads Policy
Image Ad Guidelines
Quiz
Trademarks
Google Trademarks
What is a Trademark?
Google's Trademark Policy
Trademark Complaint Procedures
US/Canada Trademarks
Non-US/Canada Trademarks
Where to Send Your Letter
Quiz
Copyrights
What is a Copyright?
Google's Copyright Policy
Copyright Claims Procedure
Where to Send Your Copyright Claim Letter
Quiz
Google's Invalid Clicks Policy
What Are Invalid Clicks?
How Google Combats Invalid Clicks
Quiz
Identifying Invalid Clicks
Common Reasons for Click Increases
Multiple Clicks from One Source
Identifying Invalid Clicks
Begin an Investigation
Quiz
Link Policy: Quiz
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Your destination URL cannot ______________.
link to a sign-up or check-out page
link to a secure site
link to a website that is under construction
utilize third-party tracking software
link directly to your homepage
Your site may have a pop-up on the landing page as long as the content in the pop-up is highly relevant to the content on your landing page.
True
False
A Uniform Resource Locator (URL) is commonly known as a(n) ______.
web address
web page
IP address
IP number
Which of the following would be an example of a valid display URL?
www.gmail.co
best email at www.gmail.com
www.gmail.com
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