Google AdWords: Learning Center

Users of Google search set their language preferences via the Internet browser preferences. AdWords targets speakers of a particular language who are using Google search by detecting this browser setting.

		True
		False

An advertiser only wants users in Europe to see her AdWords ads. Which location targeting option would most likely be best for her?

		Customized
		Regional
		Latitude/Longitude
		Global or Nationwide

Google uses the IP (Internet Protocol) address to determine ______.

		the Internet domain
		who is using the computer
		what website is being used
		where the computer is located

A business operates in the following cities: Santa Barbara, California; Dallas, Texas; and Park City, Utah. Which targeting option should this business choose?

		Global or nationwide
		Region and city
		Customized
		All of the above

A user searches for "Colorado ski resorts" on Google.com. Google interprets this as a(n) ______.

		Internet domain
		IP address or URL
		query location
		global or nationwide targeting option