Google AdWords: Learning Center

If you have the option to "Automatically optimize ad serving for my ads" turned on, multiple ads within an ad group rotate evenly for a while, then the ad that performs better is shown more frequently.

		True
		False

Your maximum cost-per-click is the amount you will pay each time someone clicks on your ad.

		True
		False

What is the fastest way to move up your ads position on the page?

		Optimize AdWords campaign for stronger CTR
		Increase daily budget
		Increase maximum cost-per-click (CPC)
		Add location targets
		Change keyword matching options

______ maximum CPC and clickthrough rates equal a ______ ad position and ______ clicks.

		High...lower...more
		High...higher...more
		Low...higher...fewer
		Low...lower...more

If you feel the recommended daily budget is more than you are willing to pay, the first step is to ______.

		lower the cost of each keyword
		add more general keywords
		delete specific keywords
		delete general keywords

To which two of the following can the maximum cost-per-click (CPC) be applied? (Select 2)

		Campaign
		Ad group
		AdWords account
		Individual keywords