Google AdWords: Learning Center

Learning Center	Learning Center Help - AdWords Help

2a: Creating an Account

Lessons Catalog

Lesson 2a: Creating an Account

Creating a Starter Edition Account

Basic Definition

Signing Up for Starter Edition

Quiz

AdWords Account Structure

Starter Edition and Standard Edition

Account Structure

Campaigns vs. Ad Groups

Campaign Strategy

Quiz

Targeting by Language and Location

How Targeting Works

Choose Language Targeting

Choose Location Targeting Option

Choose Country Targets

Choose Region and City Targets

Choose Customized Targets

Quiz

Ad Groups, Ads, and Maximum Cost-Per-Click

Choose Your Maximum Cost-Per-Click (CPC)

The AdWords Discounter

Calculate Traffic Estimates

Traffic Strategy

Quiz

Daily Budget

What is a Daily Budget?

Setting a Daily Budget

Quiz

Completing the Account Set-Up Process

Setting Your Login Information

Email Verification and Billing Information

Quiz

The daily budget is set at the ad group level and affects only that ad group.

		True
		False

There is a required daily budget minimum of $5.00.

		True
		False

Your daily budget is $1.00 per day. You're charged $1.14 on one day and $0.86 on another day. Does this violate the AdWords daily budget structure?

		Yes
		No

Choose one reason why an advertiser may not see his/her ads running on Google.

		The keywords don't have a CPC
		The daily budget is lower than the recommended amount
		The daily budget is higher than the recommended amount

Your actual daily charges may be up to ___ percent more than your daily budget on any given day.

		5
		20
		40
		50