Google AdWords: Learning Center

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2a: Creating an Account

Lessons Catalog

Lesson 2a: Creating an Account

Creating a Starter Edition Account

Basic Definition

Signing Up for Starter Edition

AdWords Account Structure

Starter Edition and Standard Edition

Account Structure

Campaigns vs. Ad Groups

Campaign Strategy

Targeting by Language and Location

How Targeting Works

Choose Language Targeting

Choose Location Targeting Option

Choose Country Targets

Choose Region and City Targets

Choose Customized Targets

Ad Groups, Ads, and Maximum Cost-Per-Click

What is an Ad Group?

Ad Group Naming

Choose a Currency

Choose Your Maximum Cost-Per-Click (CPC)

The AdWords Discounter

Calculate Traffic Estimates

Traffic Strategy

Daily Budget

What is a Daily Budget?

Setting a Daily Budget

Completing the Account Set-Up Process

Setting Your Login Information

Email Verification and Billing Information

Quiz

Once you have saved your account with an email address and password, your ads will start running.

		True
		False

How does AdWords verify that you have a functioning email address?

		AdWords does not verify your email address.
		An AdWords Specialist will contact you by phone to verify your email address.
		You must login to your new AdWords account and manually confirm your email address.
		Upon setting your email address and password, AdWords sends you a confirmation email containing a link. Clicking on this link will verify your email address.

How do Google customer support specialists typically contact advertisers?

		By phone
		By email
		By ground mail
		By contact form