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1c: Ad Distribution
Lessons Catalog
Lesson 1c: Ad Distribution
What is the Google Network?
Basics
Search Network
Content Network
Image Ads
Smart Pricing for the Content Network
Quiz
How Search & Content Placement Work
Search Targeting
Contextual Targeting
Quality of Ad Delivery
Quality of Google Network Sites
Effective Ads & Keywords for Content Distribution
Quiz
Where Ads Can Appear
Overview
Examples - Search Ads
Examples - Content Network
Quiz
Common Questions
Can I See Where My Ads Appear?
Does contextual targeting affect the performance or ranking of my ads?
Should I Write Different Ads For Search and Content?
Quiz
What is the Google Network?: Quiz
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When you opt-out of the Google search network, your ads are no longer shown on Google search results pages or Google's search partner's websites.
True
False
Google's contextual targeting automatically displays ads next to relevant content.
True
False
Google's smart pricing _______.
Adjusts click prices to correspond to expected value
Recommends a click price to first-time advertiser's prices
Averages previous monthly bills to predict yearly advertising cost prices
Image ads are _____
Used for Gmail only
Shown only on Google.com search results
Shown only on Google's search network
Shown when they match the content of a particular webpage
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