Google AdWords: Learning Center

An advertiser provides you with the following excerpt from her web logs. What webpage did the click on her ad originate from?
127.0.0.0 ? frank [10/Oct/2004:13:55:36 ? 0700] "GET /apache_pb.gif HTTP/1.0" 200 2326 "http://www.excellentcandy.com/chocolates.html" "Mozilla/4.08 [en] (Win98; I; Nav)"

		www.mozilla.com
		www.excellentcandy.com/chocolates.html
		apache_pb.gif/http
		www.chocolates.html

Which statement is true regarding how ads are chosen to appear on Google's content partner sites?

		Google places ads on sites according to the subject matter indicated by the advertiser
		Google places ads on sites automatically as web content changes
		It is the responsibility of the advertiser to know on which sites his ads appear
		Google's content partners indicate the categories of subject matter of ads they want to display

A lower CTR on content-targeted pages ______.

		will not affect the ranking/performance of your ads
		will increase the CPC of the keyword
		should be escalated to an AdWords professional
		indicates that a revision should be made to the ad text

Which of the following is true regarding the Google content network?

		Advertisers should write different ads for search and content properties
		It is not necessary for advertisers to write different ads for search and content properties
		Google will notify an advertiser when it is more effective to write different ads for search and content properties
		Google's content partners may modify ad text to better match their site content

A low clickthrough rate on content pages always indicates that your ads are not profitable.

		True
		False