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3d: Keyword Targeting  

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Lesson 3d: Keyword Targeting


Quiz

 		   
Implementing Keyword Matching Options: Quiz « Previous Topic       Next Topic  »

  1. An advertiser is selling ballet slippers. If he does not want his ad to appear when 'wedding ballet slippers' is queried, he should apply the negative-match keyword 'wedding.'

    True
    False


  2. Which keyword matching option provides the best possibility for high numbers of ad impressions?

    Exact match
    Phrase match
    Broad match
    High traffic match


  3. Exact match tends to give you fewer clicks but higher conversions.

    True
    False


  4. You can use multiple keyword matching options for different keywords in the same ad group.

    True
    False


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