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3c: Language & Location Targeting

Lessons Catalog

Lesson 3c: Language & Location Targeting

How AdWords Targets Users

Language Preference

Quiz

Overview and Setup

Language and Country/Territory Targeting

Targeting by Language

Targeting by Country and Territory

International Targeting Campaign Strategy

Ad Text Using Local Languages

Region and City Targeting

Targeting a Region or City

Region and City Targeting Accuracy

Customized Targeting

Using Customized Targeting

Three Types of Customized Targeting

Google does not consider a user's ______ when determining whether to show your ad.

		Google domain (ex. Google.fr, Google.jp, Google.co.uk)
		previous purchasing history
		IP (Internet Protocol) address
		language preference

Which of the following is true regarding Google ad translation?

		Google does not translate ad text
		Google translates ad text if requested
		Google automatically translates ad text to your targeted language
		Google will translate your ad text for a small fee

If the user doesn’t specify a language preference, Google determines the default language preference ______.

		by considering the user's IP address
		by considering the language of the query entered
		by considering the Google domain (like Google.fr)
		to be English

______ is a unique number assigned to each computer connected to the Internet.

		A web address
		A domain name
		An IP address
		An authenticity code

Considering a user's IP address is the only method Google uses to show regionally targeted ads.

		True
		False