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3c: Language & Location Targeting

Lessons Catalog

Lesson 3c: Language & Location Targeting

How AdWords Targets Users

Language Preference

Overview and Setup

Language and Country/Territory Targeting

Targeting by Language

Targeting by Country and Territory

International Targeting Campaign Strategy

Ad Text Using Local Languages

Region and City Targeting

Targeting a Region or City

Region and City Targeting Accuracy

Quiz

Customized Targeting

Using Customized Targeting

Three Types of Customized Targeting

Region and city targeting can help you keep your Quality Score ______ while keeping your cost ______.

		low, low
		high, low
		low, high
		high, high

Regionally targeted and country- and territory-targeted ads appear in the same format on Google.

		True
		False

Which of the following businesses could best utilize region and city targeting?

		A book publisher advertising nationwide
		A hardware store that only wants to target a 30-mile radius around its business location
		A Spanish language education service
		A flower company that only delivers to San Francisco