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2e: International Advertising  

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Lesson 2e: International Advertising


Quiz


 		   
Targeting Your International Audience: Quiz « Previous Topic       Next Topic  »

  1. Regional and city-level targeting is only available when targeting the United States.

    True
    False


  2. For each language and location pair, ______ should be created.

    a new ad group
    a new campaign
    new ad text
    a new account


  3. A location target is chosen ______ the language(s) is chosen.

    after
    before


  4. Creating unique, targeted, international campaigns can reduce the cost of your advertising principally because they _____________. (Choose the best answer.)

    have a minimum cost-per-click of less than 5 cents
    tend to convert to sales more frequently, reducing overall cost-per-acquisition
    increase your clickthrough rate through precise targeting, thereby keeping your cost-per-click lower


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