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7b: Analytics Tools

Lesson 7b: Analytics Tools

The Traffic Estimator

Quiz

The Traffic Estimator Tool can be used to perform which of the three following functions? (Select 3)

		View what other advertisers have bid for the same keywords you have selected
		View the expected clicks and impressions for the keyword that you have selected
		View related keywords that are likely to bring you additional targeted leads
		View the expected cost per day that you will accrue from clicks on your ads
		View the expected average cost-per-click of the keywords that you have selected

The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______ of the time.

How should keywords and keyword phrases be entered in the Traffic Estimator's 'keyword' field?

Which of the factors listed below will NOT affect the values that the traffic estimator provides?

		The number of ad copies you are running in the ad group
		The keywords you select, including the matching option of each keyword
		The language and location targeting preferences of the campaign
		The maximum cost-per-click you set for each keyword