Google AdWords: Learning Center -

		you pay for clicks on your ad only when visitors purchase something on your website
		your ads reach users at the moment that they are interested in your product or service
		your ads appear to the same users many times throughout the day

HowStuffWorks and the New York Times are examples of ______.

AdWords is a particularly effective marketing tool for which of the three following objectives? (Select 3)

		Generating leads or sign-ups on your website
		Cornering your market so potential customers will not see the ads of your competitors
		Generating sales or conversions of particular products
		Brand marketing or brand awareness

When does an advertiser pay for advertising on Google?

		After the advertiser's ad appears on Google
		When a user clicks on the advertiser's ad
		When a user completes a purchase after viewing the advertiser's ad on Google
		When an advertiser begins receiving a positive ROI