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9b: Selling AdWords  

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Lesson 9b: Selling AdWords


Quiz


 		   
The Basic Google Sales Pitch: Quiz « Previous Topic       Next Topic  »

  1. What is the missing step in the process of creating an effective advertising campaign?
    1. Create relevant keywords and ads grouped by goals
    2. __________________________________
    3. Use reporting tools to measure results
    4. Refine campaigns; keep what's working


    Review the ads of your competitors and create similar ads
    Test multiple ad copies and keyword variations
    Set a maximum CPC that ensures the desired position
    Create multiple unique ad groups that market the same product


  2. If you have a CPC of US$2, you will ______ for a click.

    always pay exactly US$2
    sometimes pay more than US$2
    pay up to US$2
    pay an average of US$2 over the course of a billing period


  3. Once an ad campaign is created, ______.

    it should be monitored and continuously modified for best results
    it should be left alone
    Google technology will optimize accounts automatically for you
    it should be monitored only for invalid clicks


  4. Which of the answer choices provided is the best next step in the client start-up process?
    1. Define marketing objectives, metrics, and budget
    2. Deliver proposal, including messaging & budget options
    3. ___________
    4. Launch, monitor, & modify campaigns to meet objectives
    5. Share reports and refine


    Set CPC's and daily budget
    Establish billing and payment method
    Client approval and sign-off


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