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9b: Selling AdWords
Lessons Catalog
Lesson 9b: Selling AdWords
Selling the Benefits of AdWords
The Google Search Experience
AdWords Targeting
Marketing Reach
Google AdWords Costs
AdWords Versatility
Quiz
The Basic Google Sales Pitch
AdWords ROI
Making AdWords Profitable for Clients
Sample Project Milestones
Quiz
Addressing Common Client Questions and Concerns
Why Choose Google?
Search Marketing
Common Client Concerns
Summary
Quiz
Addressing Common Client Questions and Concerns: Quiz
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Approximately what percentage of Internet users use Google as their primary search engine?
about 30%
about 40%
about 50%
about 60%
What are three important benefits of Google AdWords? (Select 3)
Guaranteed number of clicks for a price you set
Relevant, real-time, and extensive ad distribution
Measurable results
Distribute ads on all of the largest Web properties, including MSN and Yahoo!
Total control of spending and ad targeting
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