Google AdWords: Learning Center -

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1a: Introduction to AdWords

Lessons Catalog

Lesson 1a: Introduction to AdWords

Google and Google AdWords

Google AdWords Ads

Basic AdWords Features

Basic Definitions

The Google Network

Language and Location Targeting

Placement Targeting

Benefits of AdWords

AdWords Benefits

Quiz

Which of the following is not true of Google AdWords advertising?

		There is a minimum monthly amount that you have to spend
		AdWords targets your ads specifically to people who are looking for your products or services
		AdWords avoids showing your ads to users who aren't likely to purchase from you
		Each month, the majority of Internet users in the United States view AdWords ads

AdWords allows ______.

		0 changes to an account per month
		1 daily account change
		50 changes to an account per month
		unlimited changes to an account per month

Your ads appear on Google ______.

		when a user searches using a keyword you have included in your campaign
		before you enter your billing information
		primarily on the left-hand side of the page
		in a blue or red font

The daily spending limit for an AdWords campaign is called the ______.

		daily budget
		maximum cost-per-click (CPC)
		minimum bid
		cost-per-thousand-impressions (CPM)