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2a: Account Types, Setup, and Structure
Lessons Catalog
Lesson 2a: Account Types, Setup, and Structure
Starter Edition and Standard Edition Accounts
Basic Definitions
Choosing Between Starter Edition and Standard Edition
Signing up for an Account
Activating Your Account
Running a Starter Edition Account
Graduating to Standard Edition
Quiz
AdWords Account Structure
Account Structure
Versatility and Organization
Quiz
Starter Edition and Standard Edition Accounts: Quiz
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AdWords Standard Edition is ideal for advertisers who want more control over their account.
True
False
AdWords Starter Edition is not ideal for advertisers who want to ______.
have multiple bidding options
sign up with a minimized one-page form
take a more hands-off approach to AdWords account management
target users in one specific location or language
It is possible to target placements in both the Standard and Starter Editions of AdWords.
False
True
You can edit your ______ after you have completed the AdWords account creation process.
AdWords account time zone
keywords
payment currency
method of billing (postpay versus prepay)
Once you graduate to Standard Edition, you can return at any time to Starter Edition.
True
False
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