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July, 2004 | Tech BtoB Edition |
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It's all about results and your bottom line. John Topping, Head of Technology BtoB, Google meet John Topping If you can't prove how your marketing programs are tied to the bottom line, you're not going to get your budget approved these days. more Accountability and performance: the Google network. By Patrick Keane, Head of Sales Strategy, Google meet Patrick Keane 2004 has ushered an era of media accountability unheard of before. Executives are demanding cost-effective and measurable performance in every facet of their marketing campaigns. more Optimizing for content advertising If you look at your campaigns and see that you're not getting the results you need from your content advertising, there's a better solution than opting out. It's optimizing. And Google advertisers are finding that optimizing for content is paying sweet dividends. more Suggestions? Do you have input? Ideas? A story you want to contribute? Then drop us a line at techbtob.feedback@google.com and let us know what you think. Got a great case study or best-practices story? We'd love to hear those too.
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