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The New Year is here, and if one of your resolutions is to get more value from your online advertising, this edition of the AdWords Retail Industry Newsletter may be a good place to start. Forecasts for online retail sales in 2008 are notably upbeat. According to eMarketer, U.S. retail ecommerce sales are expected to increase by 11.8 percent to $161 billion this year.1 To help you start the New Year off on the right foot, we'll take a look at ways to best prepare for Valentine's Day, the second-largest spending holiday after the winter holidays.2 We have an update on how Google Checkout can help you improve conversion and transaction rates, and we'll also focus on making the most of Google's content network using Placement Performance reports. Finally, we'll shine a spotlight on the jewelry industry. Happy New Year! The Google AdWords Retail Team p.s. - Be sure to check the next edition of the AdWords Retail Industry Newsletter for a recap of the 2007 holiday season and a spotlight on the home and garden industry.
[1] eMarketer, US Retail E-Commerce Sales, November 2007
[2] National Retail Federation, September 2006 | |||||||||||||
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