Valentine's Day is the second-largest spending holiday in the U.S., but is often overlooked by many retailers. Use these tips to help you to seize the day and take advantage of customer purchasing patterns.
Be specific
Target shoppers looking for gift ideas by using recipient-specific keywords, such as
valentines gifts for women or
husband valentines gift. U.S. consumers also purchase gifts for family members, friends, children's classmates/teachers and co-workers. Target these consumers by implementing phrases such as
daughter valentine gifts or
valentines gifts for teachers in ad text and keywords.
Tout tradition...
Flowers, gifts, and greetings sites had a 28 percent increase in visitors in February 2007 from January 2007, and visitors to jewelry, luxury goods, and accessories sites increased by 10 percent.
3 If you sell traditional Valentine's gifts such as flowers, cards, or candy, be sure to highlight them in your ad text.
...Or break with it
Valentine's Day shoppers aren't always looking to give traditional presents. Think outside the box to determine what products might be popular this time of year, and use your ad text to help shoppers understand why.
Get an early start
Prepare for your Valentine's Day campaigns early. Ensure that your site is up and running to avoid website outages or delays in service. Try using
Google Checkout and
Website Optimizer to streamline transactions and help enhance user experience on your website.
Move those feet
If you have a brick and mortar store, drive foot traffic by highlighting in-store specials on your landing page and in your ad text. To drive traffic and track offline responses, try providing online coupons that shoppers can only redeem in-store. Make sure your local business shows up on Google Maps - visit
http://www.google.com/local/add to enter your information into the Local Business Center.
