AdWords Retail Industry Newsletter

Content corner

In the know

Want to know where your ads are showing on Google's content network? Wondering how they're performing on each site?

Now with the AdWords Placement Performance report, you can view site-by-site ad performance metrics, including clicks, impressions, cost, and conversions. Coupled with conversion tracking, the Placement Performance report becomes a powerful tool that can show you which placements are meeting your ROI objectives and which aren't.

To help you make the most of your Placement Performance reports, try starting with these best practices:

• When focusing on adjusting campaigns to drive sales, let conversion data be your guide.
• When focusing on adjusting campaigns to build your brand or drive awareness, let total impressions and clicks be your guide.
• Find the areas that matter most by initially sorting the data by fields such as 'Clicks' or 'Cost', and then focusing on the domains or URLs where your ads are getting the most exposure.

For more on Placement Performance Report best practices, visit https://adwords.google.com/select/afc/performance.html.

For more tools that help you make the most of Google's content network, visit https://adwords.google.com/select/afc/tools.html. You can also read these recent posts from the Inside AdWords blog － Recent Improvements, Content Network Options, and Optimization Tips.