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The new year's here, and if one of your resolutions is to get more value from your online advertising, this issue may be a good place to start. This edition highlights some forecasts and key opportunities for technology marketers this winter season. We've got tips on building your online presence and conveying your message to consumers at every phase of their purchase consideration. Additionally, we'll show you how using Google Custom Search Business Edition may help boost your conversion rates. And finally, you'll find a spotlight on the online security industry. Have feedback or ideas for this newsletter? Send it our way at techb2c-newsletter@google.com. Thanks for reading, The Google AdWords Tech B2C Team
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