The path to purchase

A customer's path to purchase isn't always short and direct. Shoppers tend to do more than just search on Google.com – they browse websites, read news and reviews, compare deals, and perform more searches before making a final decision. By showing your ads on both Google's search and content networks, you can reach them wherever and whenever they're looking, and create more demand for your product that could ultimately lead to search conversions.

Below is a potential path a customer might take in researching, evaluating, and eventually purchasing a digital camera, as well as tips for reaching customers at all points of their consideration process.

For more information about the Google content network, including optimization tips and advertiser success stories, visit www.google.com/adwords/contentnetwork.

To learn more about ad formats on Google's content network, visit this page.

To learn more about placement targeting, visit this page.