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Holiday horsepowerThe summer driving season is fast approaching, and with gas prices on the rise, car shoppers are on the lookout for bargains. If you're planning a blowout sale for Labor Day, don't forget to mention any specials in your AdWords ads. One easy way to do this is to create several holiday-specific ad groups or campaigns. Simply let them run around each holiday, and then pause them during the rest of the year. Try using keywords like labor day car sale or labor day car special, as well as ad text that will help you stand out from the crowd. 
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