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Welcome to the spring edition of our Technology Business-to-Business Newsletter, designed to help Tech B2B advertisers get the most out of Google AdWords and other Google products. In this issue, we examine the importance of search in the buying cycle, best practices for optimizing landing pages, and the growing significance of blogs and other social media for business technology marketers. We also take an in-depth look at DataMirror, a provider of real-time data integration solutions that used the Google Content Network to increase sales, extend its reach, and boost brand recognition. Like what you see here but want to learn even more? Then check out our brand-new Tech B2B Knowledge Center, which features tips for success, case studies, recommended Google products, and industry news – almost everything a Tech B2B marketer needs for spring (with the possible exception of a cure for allergies). Got any suggestions, comments, or questions? Drop us a line at techbtob-newsletter@google.com. The Google AdWords Tech B2B Team
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