We've found that online research is especially important to auto consumers and typically spikes in the summer months:

• From June 2007 to July 2007, traffic from Google to automotive dealership websites increased by nearly 50 percent.¹
• In 2007, 80 percent of consumers looking to purchase a vehicle, selected a dealer after going online.²
• Consumers utilizing a search engine to locate a dealer are more likely to submit a price quote request and make a purchase from a dealer found online than those who visit a dealer's site directly without using a search engine.²

Learn how to take advantage of these consumer trends by watching the Selling Cars with Google video series.

The videos share information on how to sell more vehicles while saving time and money. Here's a sneak peak:

Selling Cars with Google 101: Search
Optimize your AdWords account by learning what American car buyers are searching for and where people are spending their time online.

Selling Cars with Google 102: Local Business Ads
Reach local car buyers while they're searching for nearby dealerships by showing your business listing and your store location on Google Maps.

Selling Cars with Google 104: Dealer Advertising Trends
Stay informed of recent auto trends such as the average percentage of used and new car leads generated from the Internet.

[1] US Hitwise Competitive Intelligence, May 2008.
[2] Jupiter Research, "US Online Automotive Advertising Forecast 2007-2012," March 2008.