Go green with Google AdWords

With fuel costs on the rise and concern for the environment growing, consumers are changing their purchase habits. Nearly two-thirds of respondents to a recent eMarketer survey said they would spend up to 20 percent more for green products.³

Where are these consumers searching? In March of this year, Google held the greatest share of searches (nearly 54 percent) for green terms, such as hybrid vehicles, hybrid cars, environmentally friendly vehicles, green fuel, and green fuel alternatives.⁴

Optimize your ad text

To attract these potential customers, make sure your ad text speaks to their concerns. Thirty-eight percent of consumers said the most attractive marketing focuses on specific user benefits of going green, such as saving money on gas.³ So, if you have information on your website about how your products are environmentally-friendly or how to save money being green, be sure to reflect this in your ads.

Find more tips for optimizing your ad text.

[3] eMarketer, "Consumers Want Green Products," April 2008.
[4] comScore, "qSearch Share of Search Term Report," March 2008.