Using Google AdWords and Google's content network, Consolidated Auto Solutions grew their business from cars to auto loans and increased leads by 60 percent.

Consolidated Auto Solutions first started using Google AdWords™ as a cost-saving experiment. It was 2003 and Mike Taylor was busy running two auto dealerships out of Texas and Tennessee. “I’d been working in the auto industry for 25 years and was your typical car guy,” says Mike, founder and CEO.

While looking for a way to generate sales leads at a lower cost with their new website, Mike discovered AdWords and found instant success with the program. “Our leads increased overnight from 20 to 250 a day.” This eventually led to Mike founding Consolidated Auto Solutions, a national auto-financing lead distributor.

As Mike became more familiar with AdWords, he began running ads on Google's content network. His goal was to increase leads while maintaining a reasonable cost per conversion.

“Once we got into advertising on the content network, our leads shot up from 250 to 400 a day. We found that it gave us a high clickthrough rate at a low cost. Thirty percent of our advertising costs go to the content network, but 60 percent of our leads come from it.”

To gain more control over the websites where their ads appear, Mike started using the site exclusion feature.

“We can refine which sites we want our ads to show on and exclude sites that historically haven’t produced quality leads for us.”

Today, Mike has since sold his two auto dealerships and concentrates on keeping Consolidated Auto Solutions running like a well-oiled machine. “We’d like to explore other aspects of AdWords that will help us continue to increase the amount of leads we generate every day.”