Reach new customers with Google TV Ads

You may remember last year's Winter issue where we introduced Google TV Ads. In this issue, Anna, a Google TV Ads specialist, highlights ways you can jump-start a campaign if you're new to television advertising.

Anna: If you're already targeting your ads online, you may be looking for new customers. With Google TV Ads, you can expand your reach and ensure that people know to search for your product or service online. Studies show that:

• 40% of consumers watch television while using the Internet.⁶
• 50% of consumers acknowledge that a TV commercial influenced their online search behavior.⁷

Let's take a look at some examples of what your potential customers are doing both online and offline to see how they overlap.

Target your audience

Anna: Since targeting the right audience at the right time is important to your business, you can choose where and when your TV ad is shown by building your own schedule:

You can select: Networks on which you'd like your ad to appear Dayparts during which you'd like your ad to air Programs you'd like to target or block

If you're unsure of which networks to target, click on the Get suggestions by target audience tab and choose the demographics of the audience you're interested in targeting. Google will provide a list of networks and dayparts that best reaches those demographics.

For additional help selecting your targets, you can fill out this proposal request form, and an AdWords specialist will design a TV campaign with your goals in mind.

Get started

Watch a demo on how to create your TV campaign.

Learn about current promotions with the Ad Creation Marketplace.

[6] BIGresearch, "Simultaneous Media Usage Survey," 2007
[7] Thinkbox, "TV and Online," 2007
[8] Hitwise, "Demographic Report," 2007
[9] comScore, "Consumer Target Profile Report," 2007
[10] Scarborough Research, "Scarborough USA+ 2007 Release," 2007