If your campaigns target other countries (or you're thinking about expanding your targeting), you probably want to know more about your international visitors and customers. Where are they located? Do visitors from certain regions spend more time on your website? Do customers from certain countries convert more frequently?

Google Analytics can tell you everything you want to know about how visitors find and interact with your site. Try the Map Overlay and Languages reports to learn about your international visitors.

Map Overlay: Get visitor metrics (like number of visits, pageviews, pageviews per visit, conversion rates, etc.) by geographic region. Click on any region to zoom into the city level.

Languages: Which languages do your visitors prefer to use? How do these groups of visitors differ with respect to site usage, conversions, and other metrics? Understanding your visitors is crucial to developing the right campaign content and optimizing your return on investment. This report captures the preferred language that visitors have configured on their computers. Since many countries have diverse populations speaking different languages, this report can help you find important market targeting opportunities.

Learn more about these and other visitor reports in the Google Analytics Help Center.