May 2008

AdWords Tech B2C Industry Newsletter

Did you know that in the weeks leading up to a purchase, consumer electronics buyers spend more time researching their purchases online than they do reading news online?1 Or that potential customers are 4.5 times more likely to remember a mix of one Internet and one radio ad than two Internet ads alone?2

Get the scoop on this and more. In this issue, you'll find tech trends and highlights, an assortment of useful tips, comprehensive insights into consumer electronics customers, and an overview of Google Audio Ads.

Suggestions, comments, or questions? Please share them with us at techb2c-newsletter@google.com.

The Google AdWords Tech B2C Team


Tips and trends

Tap into Dads, Grads, and summer break opportunities
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Maximizing with Mischa

Get tips for streamlining your keywords
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Spotlight on consumer electronics

See how your customers search and buy
Learn more » 		 

Introducing Google Audio Ads

Increase the impact of your online ads
Learn more »

[1] Google & comScore, "Consumer Electronics Purchasing Process Study," November 2007
[2] Radio Ad Effectiveness Lab, “Radio and the Internet: Powerful Complements for Advertisers,” February 2007

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