AdWords Travel Industry Newsletter

Welcome to the inaugural edition of the Google AdWords Travel Industry Newsletter!

We've designed this newsletter for advertisers selling travel services and products. Each issue will bring travel-related information, tips, and updates right to your inbox, helping you make the most of your AdWords investment.

Despite current economic conditions, travel spending by domestic and international visitors in 2008 is forecasted to increase 5.2 percent, to $778.2 billion.¹ With growth in mind, we'll explore a number of ways you can improve how you use AdWords. Whether it's gaining more insight into your website's visitors with Google Analytics, using Google's content network to get in front of customers while they're researching their next vacation, or tips for organizing your account, you'll find it in these pages.

We hope you find this issue useful, and if you have any suggestions, comments or questions, please drop us a line at travel-newsletter@google.com.

The Google AdWords Travel Team

[1] Travel Industry Association, "Modest Growth in Travel Projected in 2008, According to Travel Association Forecast," October 27, 2007

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