Thinking beyond search

Expand your reach with Google's content network

More and more, travelers are flocking to the Internet to research, book, and review their trips. Here's a quick look at online travel sales:

• 70% of online leisure travelers use the Internet to book some personal travel.³
• 52% of online leisure travelers book most or all of their personal travel online.³
• In 2008, online travel sales are expected to make up 60% of total travel sales in the U.S., up from 42% in 2005.⁴

But travelers are doing more than just searching on Google.com — they're browsing websites, reading news, comparing deals, and looking at user-generated content like ratings and reviews throughout their research and buying process. To reach these potential customers while they're doing travel and vacation research, consider Google's content network.

Google's content network offers highly relevant ad placement, especially in the travel space. You can cost-effectively advertise on an extensive network of travel-related news pages, websites, and blogs.

Google's contextual targeting technology will automatically place your ad on pages in our network that closely match the subject of your keyword list. Or, you can create a placement-targeted campaign and handpick specific sites in the content network to display your ads.

You can show your ads on niche travel sites or larger sites that have travel sections, such as NYTimes.com or CNN.com. Depending on the type of service or product you offer, you might show your ads on some of these travel sites:

To find other travel-related sites available in Google’s content network, visit this page.

For more information about Google's content network, including optimization tips and advertiser success stories, visit www.google.com/adwords/contentnetwork.

[3] JupiterResearch, "U.S. Online Travel Consumer Survey," October 2007
[4] PhoCusWright Inc., "TRAVstats: Major Travel Markets of the World," January 2007