Rest assured: Google Analytics can help you find answers. A free tool that integrates with AdWords, Analytics tells you everything you want to know about how visitors find and interact with your site. With a variety of useful data delivered in a number of formats, Analytics helps you focus your marketing resources, improve site navigation, and achieve a higher return on investment. You can easily visualize and track the performance of all of your online advertising initiatives, including search campaigns, emails, and banner ads. It's powerful, easy to use, and free.

And we've recently launched a new benchmarking service in beta, an optional Google Analytics service that shows how your website's statistics compare against other industry verticals.

Want more information? Take a tour or visit Conversion University, a great source for optimization and web analytics tips.