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Welcome to the first edition of the Google AdWords Entertainment & Media Industry Newsletter! In the spirit of the back-to-school season, we've developed this newsletter to help advertisers like you learn more about everything that AdWords has to offer. Get ready for an exciting season in your industry- football season has kicked off, baseball playoffs are just moments away, and everyone's favorite TV shows are back. With so much excitement in the air, now is the perfect time to refresh your AdWords account and begin preparing for the busy holiday season that waits just around the corner. In this pilot episode, you'll find statistics about trends affecting online entertainment and media, as well as industry-specific optimization tips to help you apply this knowledge. We'll also cover how you can leverage Google's content network and Google Audio and Print Ads to expand your reach. If you have any suggestions, comments or questions, feel free to drop us a line at entertainment-newsletter@google.com. The Google AdWords Entertainment & Media Team
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