AdWords Entertainment & Media Industry Newsletter

 Fall 2007

Customer connection

Did you know that 62 percent of Internet users report going online just for fun? [1] Millions of these individuals seek entertainment through Google every day and could potentially see your ad. For more insight into what your potential customers are doing online, take a look at these online entertainment spending trends:

  • 21 percent of U.S. Internet users say they would pay to access or download online digital content like music, videos, or newspaper articles.[2]
  • Streaming and downloadable audio and video is expected to hit $2.6B in revenues by the end of 2007. Of that revenue, 85 percent will be in music, and the rest will be in other areas of entertainment like sports, movies, and news.[3]
  • 47 percent of consumers surveyed reported purchasing tickets for events like concerts, movies, plays, and sports games or tournaments online.[4]

To learn how you can best leverage this information in your AdWords account, visit the next page for optimization help and the following page for tips on increasing exposure using Google's content network.

[1] Pew Internet & American Life Project, A Typology of Information and Communication Technology Users, May 7, 2007.
[2] Pew Internet & American Life Project, A Typology of Information and Communication Technology Users, May 7, 2007.
[3] eMarketer, Online A/V Revenues Review, July 16, 2007.
[4] comScore Networks, Plan Metrix Key Measures Report, Winter 2007.


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