AdWords Entertainment & Media Industry Newsletter

Tricks of the trade

Even if you're feeling a little short on time this fall, there are plenty of quick and easy ways to improve your account's performance. The following optimization tips will help you make some little tweaks that could lead to big results. And best of all, you'll be done with plenty of time to catch the game.

Stand out

Differentiate yourself from the competition by writing compelling ad text. If you offer a product or service in a particularly competitive space, be sure to highlight what makes your business unique. Do you offer free shipping? Or do you have exceptional customer service? Be sure to include these or any other special offerings in your ads.

Crystal clear

Avoid curiosity clicks by clearly stating price points in your ad text. For example, if you sell high-end tickets, be sure to give price ranges to avoid clicks from customers who don't intend to purchase expensive seats.

Trendy topics

Need help keeping track of the latest entertainment or media craze as you update your account? Try using Google Trends, which helps you gauge interest in topics relevant to your business by showing you data on how often they've been searched on Google. This is a great way to come up with popular new keywords to add to your account.

No shows

Qualify your clicks by using negative keywords to filter out irrelevant traffic. For example, if you rent or sell video games online, you might consider adding the negative keyword -board to your campaign to avoid having your ad show for consumers looking for traditional board games.

Prime time

If you're advertising for a special event, promotion, or premiere, be sure to time your campaign accordingly. Try giving your campaign at least two to three weeks to gain momentum before the event, and then pause the campaign once the event is over.

Flashy debut

Want more to work with than just text? This fall, try different formats like image ads or video ads. Experimenting now will help you get comfortable with other types of ads before the start of the winter holidays.