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Thinking beyond searchWhile optimizing your account for autumn, don't forget about Google's content network. The content network provides a simple, cost-effective way to advertise on millions of high-quality news pages, topic-specific websites, and blogs that can help you reach your audience. According to research, users spend 45 percent of their online time browsing content.[5] The Google content network can help you reach these users while they're reading their favorite websites and blogs. By combining content with search, you can reach potential customers at different points in the buying cycle. In fact, using content in addition to search has been found to increase relative conversion rates by 22 percent! [6]
Try thinking of websites that your potential customers would be interested in and select them using our site targeting feature. With its inventory of mass and niche sites, Google's content network can help you find the perfect site for your ad. For example, if you sell video games, try running on websites targeting a similar audience, like engadget.com or other technology blogs. For more information about the content network, please visit https://adwords.google.com/select/afc.html. | ||||
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