AdWords Entertainment & Media Industry Newsletter

Introducing Google Audio and Print Ads

Whether you sell DVDs or concert tickets, you're probably always looking for ways to reach new customers. Now, with Google Audio and Print Ads, you can find them even when they're not online. Here's how.

Tuning in

Did you know that radio reaches 95 percent of the population? With Google Audio Ads, you can quickly and easily produce and run your own radio spot to reach more potential customers. The best part? You don't have to break the bank to do it.

Audio Ads lets you choose from over 1,600 AM and FM radio stations in both large and small markets across the country. And, just like Google AdWords, Audio Ads lets you set your own budget and decide when and where you'd like to run your ads.

Read all about it

Newspapers also offer a huge audience, reaching 50 percent of adults on an average weekday. With Google Print Ads, you can choose from over 260 different newspapers with an aggregate circulation of over 30 million. And, just as with radio ads, you can manage your newspaper ads from within your AdWords account. Now that's news fit to print.

Advertise in national publications like The New York Times and The Washington Post. Or, if you have a local business, try smaller papers like The Kansas City Star and The Tampa Tribune. Get even more targeted and choose sections that appeal to your ideal demographic. For example, if you sell cookbooks, you might try the Home and Garden section. Or, if you sell movies or games, you could try the Entertainment or Arts section.

Keeping track

As part of AdWords, both Audio Ads and Print Ads offer tools to help track your ads. With Audio Ads, you can listen to your ad online and view play and impression statistics from within your account. Through Print Ads, you'll have access to electronic tearsheets, so you can see exactly what your ad looked like in the paper.

Want to learn more?

Read about how other advertisers have used Audio Ads and Print Ads to reach new customers and grow their businesses.

StopBitingNails.com used Google Audio Ads to deliver a significant lift across sales channels and increase gross sales by 15 percent. Read More.

RockAuto.com used Google Print Ads to increase new customer orders by as much as 16 percent. Read more.

Get started!

For more detailed information, visit the Audio Ads and Print Ads. When you're ready to get started, simply sign into your AdWords account and create your new campaigns.