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Haunted holidayBoo! Are you ready for Halloween? Goblins and ghosts are coming out to play and so are your customers. Halloween is part of a larger spending season that can boost your fall sales even if you don’t sell any spooky products. According to the National Retail Federation, Halloween is the second-largest decorating holiday in the U.S. [1] To find those terrifying trimmings, consumers are searching the web. In August 2006, Halloween costumes was one of the top three search terms that drove traffic to shopping and classifieds websites.[2] And, Halloween keyword searches are already up over 39 percent compared to the same time last year.[3] In this issue of the AdWords Retail Industry Newsletter, you’ll find tips to help you prepare your campaigns for the Halloween holiday season. We’ll also show you how you can use Google’s content network to reach new customers. And, finally, to help you scare up business offline, we’ll introduce you to Google Audio Ads and Google Print Ads. Happy Halloween! The Google AdWords Retail Team
[1] National Retail Federation, NRF 2006 Consumer Intentions and Actions Survey, September 20, 2006.
[2] Hitwise, Top 10 Brand, Generic and Product Search Terms That Drove Traffic to Shopping and Classifieds Websites, August 2006. [3] comScore Networks, qSearch Keyword Profile Report, April 2006 and April 2007. | ||||||||
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