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Thinking beyond searchWhile optimizing your account for Halloween, don’t forget about Google’s content network. The content network provides a simple, cost-effective way to advertise on millions of high-quality news pages, topic-specific websites, and blogs. According to research, users spend 45 percent of their online time browsing content.[4] The Google content network can help you reach these users while they’re reading their favorite websites and blogs. By combining content with search, you can reach potential customers at different points in the buying cycle. In fact, using content in addition to search has been found to increase relative conversion rates by 22 percent![5] 
Try thinking of websites that experience increased traffic during the weeks leading up to October 31 and select them using our site targeting feature. For example, if you sell home furnishings, you could run your ads on websites featuring Halloween home decorating ideas and benefit from increased traffic and visibility. With its inventory of mass and niche sites, the content network can help you find the perfect site for your ad. Select smaller Halloween sites or focus on larger sites that run special features celebrating Halloween, like MarthaStewart.com. For more information about the content network, please visit https://adwords.google.com/select/afc.html. | ||||
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