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Welcome to the third issue of the AdWords Tech B2B Industry Newsletter. Outside, leaves may be falling, but we're here to help you keep business up and to the right as autumn rolls in. Our last newsletter focused on the role of search in the IT purchase process, tips for optimizing landing pages, and blogs as a communication channel. In this issue, you'll find ways of expanding reach and visibility to capture customers at different points of the buying cycle. We'll share tips for connecting with small businesses, getting the word out about new launches, and taking your message offline with Google Print Ads. To read previous newsletters, visit the Tech B2B Knowledge Center. You'll also find industry news and trends, tips for success, and recommended Google products specifically for marketers of IT hardware, software, communications and services. As always, if you have questions or suggestions for this newsletter, please contact us at techbtob-newsletter@google.com. The Google AdWords Tech B2B Team
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