AdWords Tech B2B Industry Newsletter

Extending your reach with Google Print Ads

A recent study has shown that more than 60 percent of newspaper readers have primary purchase responsibility for technology-related products and services.¹ Newspaper advertising offers an efficient and targeted way to extend your reach offline, making it easy for these decision makers to get your message (along with their morning cup o' joe).

You can now create and launch high-quality newspaper ad campaigns in just a few quick and easy steps with Google Print Ads. Low costs and short lead times allow you to test and optimize more frequently, and then customize your ads to adjust to market conditions. You'll be able to select from more than 400 newspapers with aggregate circulation of over 30 million. Google Print Ads lets you enter bids for the ad space you'd like, and newspaper publishers either accept or decline your offer, with an option to provide feedback and suggest a more negotiable rate. You can do all of this online from your AdWords account.

Large (or small) print

Reach large metropolitan or smaller community audiences throughout the United States. Advertise in nationwide publications like The New York Times, The Washington Post, and Chicago Tribune, or smaller, local newspapers like the Kansas City Star, Delaware County Times, and The Tampa Tribune.

Right on target

Choose local newspapers in regions where you'd like to expand your business, then place your ads in sections of the newspaper that target your ideal audience (e.g. Business or Technology).

Keeping track

After you run a campaign, your account is automatically updated with electronic tear sheets of published pages where your ad ran. You can also use Google Analytics to track increases of online searches as a result of your newspaper campaigns.

Want to learn more?

Read all about it! See how other advertisers have used Google Print Ads to reach new customers and grow their businesses.

RockAuto.com used Google Print Ads to increase new customer orders by as much as 16 percent. Read more.

Using traditional media advertising, ServiceMagic increased leads and impressions 15 percent with Google Print Ads. Read more.

Get started

Watch this product demo to learn more about Google Print Ads, or visit the Print Ads website. To get started with your newspaper campaign, log in to your AdWords account and click the 'Print Ads' tab.