The Internet is the most turned-to resource for health information — 65 percent of people look online for health-related questions or concerns.¹

Of the people who go online for health information:

• 75% seek information on certain conditions, while 72% look for information on treatment options.¹
• 70% read articles and reports online to gather health information.¹
• Search engines and health-related websites are their primary online resources.¹

Consumers are doing more than just searching on Google.com — they're conducting research by browsing health information websites and reading up on conditions and treatments. You can reach these potential customers while they're researching by advertising on Google's content network.

Google's content network offers highly relevant ad placement within the health, wellness, and fitness space. You can cost-effectively advertise on an extensive network of health-related news pages, websites, and blogs.

Google's contextual targeting technology will automatically place your ad on pages in our network that closely match the subject of your keyword list. Or, you can create a placement-targeted campaign and handpick specific sites in the content network to display your ads.

You can show your ads on niche health and wellness sites, or on larger sites that have health sections, such as NYTimes.com or CNN.com. Depending on the type of service or product you offer, you might show your ads on sites like these:

Ready to try?

To get the most bang for your buck on the content network, try these tips:

• Think about the types of websites your target audience may browse. For example, if you sell diabetes medication, use contextual targeting to show your ad on pages related to diabetes symptoms, conditions, and treatments to reach your potential customers.
• Create separate campaigns for the search and content networks. This will allow you to adjust your keyword list and ad text for each medium, helping you effectively target your ads to the right audience.
• Create tightly themed ad groups for each product or service you're advertising, using 10 to 30 keywords in each ad group. If you sell exercise equipment, for example, create separate ad groups for treadmills, ellipticals, and stationary bikes.
• Highlight any special offers or features in your ad text, and link your ad to the specific page of your site matching the information in your ad text.
• Track your ads' performance on the content network with the Placement Performance report.

Find more health-related sites available in Google’s content network.

Watch this video to learn how Passages Malibu Rehab Center uses the content network to increase conversions and connect with relevant users all across the web.

For more information about the content network, including additional tips and advertiser success stories, visit www.google.com/adwords/contentnetwork.

[1] Google and Harris Interactive, "Online for Health," June 2007