If your website is crucial to driving your business, chances are the following questions have kept you up at night:

• Do most of my visitors come from inside or outside the U.S.? Which cities do they come from?
• Which websites and search engines bring the most traffic?
• How do my website's statistics compare against other similar health-related sites?
• Do more people reach my site through organic search results or my AdWords ads?
• Are people more likely to look at premium or generic brands?
• On which of my pages are visitors spending the most time?
• How can I generate more conversions from my landing page?
• Which of my AdWords keywords drive the most traffic? Which drive the most conversions?

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Rest assured: Google Analytics can help you find answers. A free tool integrated with AdWords, Analytics tells you everything you want to know about how visitors find and interact with your site. For instance, you can easily visualize and track the performance of all of your online advertising initiatives, including search campaigns, emails, and banner ads. And you can schedule these reports to be emailed to you and your team. With a variety of metrics tracked over time, Analytics has the data useful to your business, and helps you achieve a higher return on your online investment. It's powerful, easy to use, and free.

We've recently launched a new benchmarking service in beta, an optional Google Analytics service that shows how your website's statistics compare against others in the health industry.

Learn how the American Cancer Society uses Google Analytics to boost its ROI on the web and help treat patients around the country. Read more »

Want more information? Take a tour or visit Conversion University, a great source for optimization and web analytics tips.