The vitamins and supplements market is growing in the health and wellness space — here's a quick look:

• In March 2008 alone, approximately 1.2 million searches related to vitamins and supplements were performed on Google properties.²
• The vitamins and supplement industry is expected to grow 4% annually through 2013.³
• Brick and mortar stores are also a large part of this industry, with about 10,000 stores and combined annual revenue of nearly $5 billion.³

If you sell products related to vitamins and supplements, try these tips:

Get organized

Create different campaigns for each product category you sell. For example, create separate campaigns for diet pills, sports nutrition products, and vitamins and supplements. Next, create separate ad groups for each product line. This will allow you to create more relevant ad text to attract more qualified clicks.

For example, your vitamins and supplements campaign might look like this:

Use the brand advantage

Do your products have well-known brands? If so, take advantage by using brand- and product-related keywords and ad text. For example, if you sell Acme-brand antioxidant capsules, you could organize your keywords and create ad text like this:

Acme Antioxidants Protect Yourself with Antioxidants Shop Acme On Sale Now! www.AdWordsExample.com

Remember to ensure that branded terms in your ads comply with Google's trademark policies.

[2] comScore, "qSearch Keyword Profile Report," March 2008
[3] First Research, "Industry Profile: Health Supplement Stores," March 2008