July 2008

AdWords Travel Industry Newsletter

In this issue of the AdWords Travel Industry Newsletter, we aim to help you chart the course to advertising dollars well-spent. Since 54 percent of online travelers book half or more of their personal travel online, and online travel spending will represent 35 percent of all travel revenue in 20081, there are a lot of reasons to make sure you're reaching these consumers.

In this edition, we'll cover fundamentals as well as new territory to help you get the most out of your AdWords advertising. Read on for advice on strong keyword lists, landing pages, and travel industry resources. Then, learn about engaging audiences with various ad formats and Google Maps features.

As always, we want your feedback, so send us any comments or suggestions at travel-newsletter@google.com.

Thanks for reading,

The Google AdWords Travel Team

[1] JupiterResearch, US Online Travel Consumer Survey, May 2008

AdWords Advice from Jessica

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Expand your horizons

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Travel Industry Knowledge Center

Your one-stop-shop for industry information
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