Pictures really are worth a thousand words, especially online. Surveys have shown that pictures and videos of properties and destinations are key site features in influencing visitors to make a purchase³. Harness this influential ability and grab users' attention while they're browsing websites with various ad formats.

Image ads are graphical ads that appear in a variety of shapes and sizes on Google's content network. Try image ads to highlight exotic locations, your company's logo, or unique features about your accommodations or services.

Video ads allow you to send your message in another engaging medium on Google's content network. Once a user clicks the play button of your ad, they'll see your video and be given the opportunity to visit your website during or after the video. Depending on the pricing model you've chosen, you may only be charged when users actually click through to your site rather than when they watch your video.

See more examples of each ad format, and for more information on the ad formats above, visit our Help Center entries on image ads and video ads.

[3] PhoCusWright, Travel 2.0 Consumer Technology Survey, December 2007